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Cadbury is the number 1 confectionery brand in the UK*, with leading products and a diverse portfolio that spans the entire category. Cadbury were formed in 1824 when John Cadbury opened a shop on Bull Street, Birmingham.

Twirl is the UK’s number 1 chocolate single **, two twirly chocolate fingers covered in smooth Cadbury milk chocolate. Its success is based on appealing to everyone, it has been in the UK since 1984 put simply - It’s the intense chocolate hit! [ more ]

Wispa is the UK’s number 2 chocolate single**, the bar first hit the shelves in 1981 before disappearing in 2003. Such was the popularity of Wispa with its tiny but dense bubbles that people began an online campaign to bring it back. It was brought back temporarily in 2007 and permanently in 2008. [ more ]

Cadbury Dairy Milk is the number 1 confectionery brand**. First introduced in 1905 and Fairtrade certified from 2009. Now you get the same delicious tasting Cadbury Dairy Milk with not just a glass and a half of fresh milk from the British Isles, but with Fairtrade Ghanaian cocoa beans too. [ more ]

A double decker is two layers of crispy cereals and nougatine wrapped in delicious Cadbury chocolate. It was first launched in 1976; the Double Decker name was inspired by double decker buses which became a symbol of Britishness in the 1970s. [ more ]

Crunchie is Cadbury’s 3rd best selling chocolate single**, it was launched way back in 1929. A Crunchie is a golden honeycomb centre surrounded by delicious Cadbury milk chocolate. Crunchie is also available in a sharing bag with Chocolate and Cornflakes, Crunchie Rocks. [ more ]

 

*Nielsen Total Coverage MAT to 07.05.11    **Nielsen Total Coverage MAT to 30.04.11