Mars
Visit www.mars.co.uk
Mars Chocolate is the home of some of the world's favourite brands: chocolate classics like MARS, SNICKERS, M&M's and MALTESERS, and many are also available as delicious ice creams. For every one of our brands we are committed to offering great tasting products that give pleasure. We do this by using high quality ingredients and by employing the highest standards of quality control. We also believe in the importance of consumer choice, which is why we offer a diverse range of products, enabling our consumers to choose the product and portion size that is just right for them and their families.
Mars produce the UK’s favourite chocolate brands for Foodservice!
- MARS® is the number 1 Bar brand in the UK (12)
- The MARS® bar is worth a massive £116m CSV (8)
- The MARS® bar now has 45% less saturated fat
- (per100g) than the average of the top 25 chocolate brands (9)
- SNICKERS® is the number 2 Bar brand in the UK (12)
- TWIX® is the number 3 Bar brand in the UK (12)
- MARS® have 5 of the top 10 bars in the UK (12)
- GALAXY® is the 2nd largest UK brand - It’s worth £250m (5)
- GALAXY® has been in double digit growth in the last 5yrs (7)
- MARS® have a huge 52% share of the Bitesize segment (1)
- M&M’s® are the No1 selling chocolate brand in the World (2)
- MARS® have 5 of the top 10 selling Bitesize products (3)
- MALTESERS® are the No1 selling Bitesize brand in the UK (4)
- MINSTRELS® are the No2 selling Bitesize brand in the UK (4)
- REVELS® are the No5 selling Bitesize brand in the UK (4)
1) MMS equivalent IRI infoscan & Kantar worldpannel usage data Feb 2011. (2) IRI MAT 52 w/e 26 Mar 2011. (3) All confectionery packs. (4) IRI All Outlets 52 w/e 26 Feb
2011. (5) IRI infoscan &TNS Wordlpannel usage date September 2009. (6) source IRI All Outlets 20 w/e 01 Jan 2011, source:P5 BPR latest MAT value indy impulse. (7) IRI
mat 6th Nov 2010. (8) Data sources: IRI 2011 Sources. (9) IRI;impulse,4w/e 4 Dec 10. (11) IRI Independent CTNs 52wk/e23rdApril. (12) - IRI 52 w/e April 2011 Total
Impulse. ®/TM/DESIGN/MARS © MARS 2011
